If you have spent as much time in the Direct Response TV (DRTV) industry over the last two decades, you know that the media landscape is virtually unrecognizable from what it was in the early 2000s. The days of buying a remnant block of cable TV time, slapping a...

Impressions, they’re like gold. They’re some of the most valuable metrics in the marketing game, and the more you have, the more you want. For decades, TV advertising has been an impression’s gold mine. Even with modern distractions like smartphones and other media,...

The COVID-19 pandemic threw the world a curveball. It impacted every facet of our daily lives. The shift forced entire industries to adapt faster than ever before to keep pace with consumer needs under uncertain circumstances. With face mask mandates in public spaces...

Once upon a time a person only needed exposure to an advertisement six times before they made a purchase decision. It was called The Marketing Rule of 6, and it was created in 1859. The theory stated that “The first time a man sees an advertisement, he takes no notice...